💡 Our goal is to provide you with a high-level understanding of what digital marketing is, and provide you with some actionable tips on how to create a workable strategy for your business. This week's 2-part series themed around Branding & Marketing. — My guest this week is Swan Sit, who is a digital transformation, marketing, and strategy consultant! — Here’s what we cover in part 1 of our conversation: ✅ Why Swan decided to forge a career in marketing and what motivates her to stay there. ✅ What is marketing and why it is important - with some examples to illustrate this. ✅ What Swan feels everyone needs to know about how to create connections that develop into relationships, and adapt this to the 2 most common goals of marketing - increasing sales opportunity and increasing consumer loyalty. ✅ What companies need to know about digital marketing, that she feels a lot of them don’t, because they have not transitioned or amalgamated their strategies and campaigns from traditional marketing to digital marketing. ✅ How to make sense of all of the new opportunities to reach the public that have become so expansive, accessible, and innovative today, due to technology. — 📌 Subscribe on Apple Podcasts, Google Play, and Spotify, search ‘The Transform Your Confidence Show’ 📌 Subscribe to our YouTube channel at ‘The Open Chest Confidence Academy’ — #TheOpenChestConfidenceAcademy #RajGirn #Founder #TheTransformYourConfidenceShow #Podcast #Media #OnlineMedia #Online #SocialMedia #Mindset #PR #marketing #digitalmarketing #SwanSit #clubhouse #transformation #CEO #Leader #Business #Entrepreneur #Marketing #Leadership #CommunityBuilding #Networking #ThoughtLeader #Communications #Executive #Professional