“The Power Of Content Strategy To Brand & Market Your Business For Success.” - PART 2 💡 Are you weary about the hypersensitive social culture that we live in today, where any type of political incorrectness can have grave consequences on brand loyalty? 💡 One of the most important parts of what you do to mitigate this from happening is how you dial your content strategy in, to support a strong brand image and loyalty that aligns with that of your ideal client. — I tackle this in this week’s The Transform Your Confidence Show theme of Branding & Marketing, called: “The Power Of Content Strategy To Brand & Market Your Business For Success.” — My guest is one of Canada’s pre-eminent thought leaders in content strategy, Mohit Rajhans (of www.ThinkStart.ca), & here's what we cover in part 2: ✅ We talk about the most commonly used content strategies that brands should be using to stand out in today’s information overload culture. ✅ We break down the connection between brand loyalty, content strategy, market conversion, and sales. ✅ We discuss if there’s a difference in content strategy when starting a brand from scratch vs pivoting an existing one to get market share. ✅ We close off by discussing the relationship between how the core values of market segments and niche branding require focused content strategy to drive company success consistently towards the bottom line – and how to accomplish this. — Here’s a bit about Mohit: ⭐ He’s a seasoned media professional, who has produced, interviewed, and hosted big name celebrities from Hollywood to Bollywood. ⭐ He’s worked with major media companies like Rogers and Cineplex Digital. ⭐ His recent book ‘Rethinking Your Content,’ reached number #1 on Amazon and he has been recognized by the Reel World Film Festival with the Trailblazer Award. ⭐ He owns one of Canada’s longest running movie blogs, mohitmovies.com, and is launching an interview series about fatherhood this fall at dadspotting.com. — 📌 Subscribe on Apple Podcasts, Google Play, and Spotify, search ‘The Transform Your Confidence Show’ 📌 Subscribe to our YouTube channel for part 1 of our conversation: https://www.youtube.com/TheOpenChestConfidenceAcademy — #TheOpenChestConfidenceAcademy #RajGirn #Founder #TheTransformYourConfidenceShow #Podcast #Media #OnlineMedia #Online #SocialMedia #MohitRajhans #MohitMovies #RethinkingYourContent #Branding #Content #CEO #Business #Entrepreneur #Marketing #BossBabe #CommunityBuilding #Networking #ThoughtLeader #Leader #Leadership #Mindset #Communications #Executive #Professional