The Transform Your Confidence Show

Ep 25: Pt. 1 - The Power Of Content Strategy To Brand & Market Your Business For Success, With Mohit Rajhans

Episode Summary

“The Power Of Content Strategy To Brand & Market Your Business For Success.” - PART 1 — 💡 I’m a firm believer that content is still king, because its ability to create powerful connections is key to always being relevant when you show up as a brand. 💡 However we choose to connect and whichever tools we use to reach people should be dependent on WHAT we are offering and WHERE the prospects that would be most interested in the offer are congregating 💡 Get the formula right. From branding, to content strategy, to dialling into a go-to market plan, are all important components to accomplish brand loyalty and the acquisition of sales. — This week’s The Transform Your Confidence Show theme of Branding & Marketing is aimed at deep-diving this, in a 2-part series entitled: “The Power Of Content Strategy To Brand & Market Your Business For Success.” — SAVE-THE-DATES: 📍 Part 1 is RIGHT HERE! 📍 Part 2 airs next Wednesday, April 21st — My guest is one of Canada’s pre-eminent thought leaders in content strategy, Mohit Rajhans (of, & here's what we cover in part 1: ✅ We talk about the 3 reasons for using content strategy. ✅ What the difference is between editorial content and marketing content. ✅ Where to incorporate editorial content vs. marketing content, when communicating with the public to get brand loyalty. ✅ We illustrate how editorial & marketing content is used really well and where it is used poorly. ✅ And we close off by discussing where the gap is between traditional and social marketing when utilizing content strategy. — Here’s a bit about Mohit: ⭐ He’s a seasoned media professional, who has produced, interviewed, and hosted big name celebrities from Hollywood to Bollywood. ⭐ He’s worked with major media companies like Rogers and Cineplex Digital. ⭐ His recent book ‘Rethinking Your Content,’ reached number #1 on Amazon and he has been recognized by the Reel World Film Festival with the Trailblazer Award. ⭐ He owns one of Canada’s longest running movie blogs,, and is launching an interview series about fatherhood this fall at — 📌 Subscribe on Apple Podcasts, Google Play, and Spotify, search ‘The Transform Your Confidence Show’ 📌 Subscribe to our YouTube channel at ‘The Open Chest Confidence Academy’ — #TheOpenChestConfidenceAcademy #RajGirn #Founder #TheTransformYourConfidenceShow #Podcast #Media #OnlineMedia #Online #SocialMedia #MohitRajhans #MohitMovies #RethinkingYourContent #Branding #Content #CEO #Business #Entrepreneur #Marketing #BossBabe #CommunityBuilding #Networking #ThoughtLeader #Leader #Leadership #Mindset #Communications #Executive #Professional